Now Ms. Parton’s “9 to 5” will reach a new audience— those who tune into the Super Bowl on Sunday. The song has been reimagined as an advertisement for Squarespace, the website builder. But with a gig economy twist. The song begins like the original, with a “tumble outta bed” and “a cup of ambition,” the clacking of Ms. Parton’s acrylic nails the inspiration for the clacking sound of a typewriter in the background. But this version has been recast as “5 to 9” — open to interpretation, it seems, whether that means 5 p.m. to 9 a.m. or a four-hour chunk of time before or after a typical workday, when people with “passion and a vision” are focused on their “dreams.”

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