The Working Woman’s Anthem ‘9 to 5’ Needed an Update. But This?


Source: The New York Times

Now Ms. Parton’s “9 to 5” will reach a new audience— those who tune into the Super Bowl on Sunday. The song has been reimagined as an advertisement for Squarespace, the website builder. But with a gig economy twist. The song begins like the original, with a “tumble outta bed” and “a cup of ambition,” the clacking of Ms. Parton’s acrylic nails the inspiration for the clacking sound of a typewriter in the background. But this version has been recast as “5 to 9” — open to interpretation, it seems, whether that means 5 p.m. to 9 a.m. or a four-hour chunk of time before or after a typical workday, when people with “passion and a vision” are focused on their “dreams.”

Story length: 1,276 words

Read the full story here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s