Brands cut ties over CrossFit CEO’s George Floyd tweet


Source: BBC News

It began when the Institute for Health Metrics and Evaluation at the University of Washington tweeted that “racism is a public health issue”. In response, Mr Glassman tweeted “FLOYD-19” – a play on Covid-19, the name of the disease caused by the coronavirus…

Since Mr Glassman’s tweet about George Floyd, hundreds of affiliate gyms have removed CrossFit from their branding. A spreadsheet tracking all of the gyms that are rebranding currently lists 227 fitness centres distancing themselves from CrossFit.

Story length: 650 words

Read the full story here. (Includes 2:51 min VIDEO clip)

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