‘MissionRacer’: How Amazon turned the tedium of warehouse work into a game


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Inside several of Amazon’s cavernous warehouses, hundreds of employees spend hours a day playing video games. Some compete by racing virtual dragons or sports cars around a track, while others collaborate to build castles piece by piece… Amazon’s experiment is part of a broader industry push to “gamify” low-skill work, particularly as historically low unemployment has driven up wages and attrition. Gamification generally refers to software programs that simulate video games by offering rewards, badges or bragging rights among colleagues.

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