Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Sears Was the Amazon of Its Time—Until It Made Preventable Mistakes


Sears

Sears’s playbook both explains and predicts the awe-inspiring (and, occasionally, confusion-inspiring) strategy of Jeff Bezos and his Seattle juggernaut. But as much as Amazon’s leaders can learn about their own company by studying Sears’s incredible rise, they can learn even more by studying Sears’s steep decline.

Story length: 1,556 words

Read the full story here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Archives

Top Rated Stories

%d bloggers like this: