Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
Sears Was the Amazon of Its Time—Until It Made Preventable Mistakes
Sears’s playbook both explains and predicts the awe-inspiring (and, occasionally, confusion-inspiring) strategy of Jeff Bezos and his Seattle juggernaut. But as much as Amazon’s leaders can learn about their own company by studying Sears’s incredible rise, they can learn even more by studying Sears’s steep decline.
Story length: 1,556 words
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Creative Commons
Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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