Case Studies of Organizations and Organizational Communication in the Media
In an attempt to reach a younger and more diverse audience, the largest and most well-known Latino advocacy group in the U.S., the National Council of La Raza, renamed itself this month. The new name, UnidosUS, was announced at the group’s 2017 conference in Phoenix. This has caused a rift in the U.S. Latino community — some see it as shedding a dated name, but others see it as leaving a legacy behind.
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