Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Houston’s coach pecks away at football’s macho culture, one kiss at a time


houston

Source: The New York Times

When the University of Houston’s football players arrive for a game, they know what to expect as a prelude to the coming hours of brutality as they file into the stadium: a kiss on the cheek from their head coach, Tom Herman. It is an unusual ritual in a sport that embodies America’s most rigid ideals of manhood. “A kiss on the cheek is when he shows his love for us,” Houston safety Garrett Davis said, adding, “No one here is thinking, ‘Oh, I shouldn’t let him kiss me.’”

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