Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Kraft Reveals Revamped Mac and Cheese, 50 Million Boxes Later


kraft

Source: The New York Times

Usually when companies come out with a new and improved formula, they want the public to know. But when the item in question is an iconic food product, the calculus gets tougher. Every marketer remembers with a shudder the cautionary tale of New Coke.

So when Kraft Heinz reached inside the blue box to tweak the recipe for its macaroni and cheese, it chose to whisper rather than shout the results.

Story length: 791 words

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This entry was posted on March 20, 2016 by in Identity, Organizational Change, Public Relations and tagged , .

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