Kraft Reveals Revamped Mac and Cheese, 50 Million Boxes Later

Source: The New York Times

Usually when companies come out with a new and improved formula, they want the public to know. But when the item in question is an iconic food product, the calculus gets tougher. Every marketer remembers with a shudder the cautionary tale of New Coke.

So when Kraft Heinz reached inside the blue box to tweak the recipe for its macaroni and cheese, it chose to whisper rather than shout the results.

Story length: 791 words

Access the full story here

Leave a Reply Cancel reply

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (required) (Address never made public)

Name (required)

Website

You are commenting using your WordPress.com account. ( Log Out /  Change )

You are commenting using your Google+ account. ( Log Out /  Change )

You are commenting using your Twitter account. ( Log Out /  Change )

You are commenting using your Facebook account. ( Log Out /  Change )

w

Cancel

Connecting to %s

Notify me of new comments via email.

Notify me of new posts via email.