Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
Starbucks to encourage baristas to discuss race relations with customers
Starbucks published a full page ad in the New York Timeson Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.
Story length: 660 words
Access the full story here (Also contains 1.48 min VIDEO clip; See story related to FALLOUT here)
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Creative Commons
Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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