Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Managers Turn to Computer Games, Aiming for More Efficient Employees


Source: New York Times

BetterWorks makes office software that blends aspects of social media, fitness tracking and video games into a system meant to keep employees more engaged with their work and one another. With the software, employees and their bosses set long- and short-term goals, and, over time, log their progress on a digital dashboard that everyone in their company can see and comment on.

A critic might describe it as a happy, white-collar spin on an old idea — workplace efficiency — that used to be performed by punch clocks and assembly lines. But Mr. Doerr, who has instilled similar concepts in many of the tech companies he has invested in, is betting that the same ideas will be adopted far beyond Silicon Valley.

Story length: 1,118 words

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