Case Studies of Organizations and Organizational Communication in the Media
Orchestras across the country have been shaken by the loss of subscribers, aging audiences, declining corporate donations, labor strife and the struggle of remaining relevant in an era when technology is redefining how people spend their leisure hours. Younger generations, in particular, are demanding more diverse programming and freedom to choose their concerts a la carte instead of buying season tickets. The L.A. Phil’s success — it has the largest budget of any U.S. orchestra — has kept it from feeling the full force of these problems. But its leaders recognize it must change if it is to remain on top.
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