Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

AirAsia’s Chief Responds to Crisis With Quick Compassion

Source: The New York Times

His approach to the crisis mirrors the hands-on philosophy that has helped him to turn what was, 13 years ago, a state-owned airline with millions of dollars in debt into Asia’s largest budget carrier. As he built up the brand, Mr. Fernandes became synonymous with it — the public face and promoter in chief of the business — sometimes working alongside cabin staff on flights or at reservation desks and even as a bag handler.

Story length: 1,297 words

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This entry was posted on December 21, 2014 by in Corporate Social Responsibility, Crisis Communication, Ethics, Global Organizations, Leadership and tagged , , .


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