Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
AirAsia’s Chief Responds to Crisis With Quick Compassion
His approach to the crisis mirrors the hands-on philosophy that has helped him to turn what was, 13 years ago, a state-owned airline with millions of dollars in debt into Asia’s largest budget carrier. As he built up the brand, Mr. Fernandes became synonymous with it — the public face and promoter in chief of the business — sometimes working alongside cabin staff on flights or at reservation desks and even as a bag handler.
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Creative Commons
Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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