Case Studies of Organizations and Organizational Communication in the Media
His approach to the crisis mirrors the hands-on philosophy that has helped him to turn what was, 13 years ago, a state-owned airline with millions of dollars in debt into Asia’s largest budget carrier. As he built up the brand, Mr. Fernandes became synonymous with it — the public face and promoter in chief of the business — sometimes working alongside cabin staff on flights or at reservation desks and even as a bag handler.
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