Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

To Attract Millennials, A Company Changes Its Product And Workplace


Source: NPR

Lunchtime volleyball is part of the new image that the company — which sells video conferencing technology — is trying to cultivate to attract millennials like Heery. Her generation is highly sought after in today’s technology sector for its dexterity with devices and ability to adapt to constant change.

LifeSize CEO Craig Malloy says that two years ago his company’s culture and products were outdated. Malloy, a baby boomer, says he needed millennials to help create smaller and simpler technology.

Story length: 703 words

Access the full story here (Also contains 4.27 min downloadable AUDIO clip)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on December 12, 2014 by in AUDIO/VIDEO TOOLS, Careers + Work, Culture, Work-Life and tagged , , , , , , , .

Archives

Top Rated Stories

%d bloggers like this: