Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
To Attract Millennials, A Company Changes Its Product And Workplace
Lunchtime volleyball is part of the new image that the company — which sells video conferencing technology — is trying to cultivate to attract millennials like Heery. Her generation is highly sought after in today’s technology sector for its dexterity with devices and ability to adapt to constant change.
LifeSize CEO Craig Malloy says that two years ago his company’s culture and products were outdated. Malloy, a baby boomer, says he needed millennials to help create smaller and simpler technology.
Story length: 703 words
Access the full story here (Also contains 4.27 min downloadable AUDIO clip)
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Creative Commons
Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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