Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

To Attract Millennials, A Company Changes Its Product And Workplace

Source: NPR

Lunchtime volleyball is part of the new image that the company — which sells video conferencing technology — is trying to cultivate to attract millennials like Heery. Her generation is highly sought after in today’s technology sector for its dexterity with devices and ability to adapt to constant change.

LifeSize CEO Craig Malloy says that two years ago his company’s culture and products were outdated. Malloy, a baby boomer, says he needed millennials to help create smaller and simpler technology.

Story length: 703 words

Access the full story here (Also contains 4.27 min downloadable AUDIO clip)


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This entry was posted on December 12, 2014 by in AUDIO/VIDEO TOOLS, Careers + Work, Culture, Work-Life and tagged , , , , , , , .


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