Call centers are not, typically, very happy places… But the employees in this call center in Vermont are rosy-cheeked and—can it be?—smiling. Welcome to King Arthur Flour, a 225-year-old company that prides itself on treating its employees well. It’s not just lip service: King Arthur is one of a growing number of companies that has incorporated as a new type of business called a benefit corporation, which means its mission is to consider the needs of society and the environment, in addition to profit.
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