Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

At Zingerman’s, Pastrami and Partnership to Go


Source: The New York Times

Founded in 1982, Zingerman’s Deli is now known internationally for its many huge and creative sandwiches. President Obama ate there recently. (“The Reuben is killer,” he told a cheering crowd of students.) But its most important creation may turn out to be a highly unusual business model — one that has produced impressive growth while engaging employees who enjoy the opportunity to help run the businesses and even to start new ones. Zingerman’s has also introduced a business to share its philosophies with other business owners who come from around the country and the world to learn how to create work environments where employees think like owners.

Story length: 3,132 words

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