Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Canada Job Grant NHL playoff ads deliberately pitched to men

canada job grant

A federal TV ad campaign last year promoting new job grants was pitched to young males, even though the grants are available to both men and women. The controversial ads, touting the Canada Job Grant program from the 2013 federal budget, were broadcast during the NHL playoffs last May and June.

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This entry was posted on April 26, 2014 by in Crisis Communication, Gender, Public Relations and tagged , , , .


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