Case Studies of Organizations and Organizational Communication in the Media
Detroit’s Orchestra Hall is one of the best symphony concert halls in the country… But what happens to the music when it’s taken out of that context, away from the pitch-perfect atmospherics, away from the grandeur, and instead it’s played in the community, say at a local IKEA in the middle of a busy shopping day?
Non-traditional shows like this are part of how the symphony is reinventing itself, after an internal financial crisis almost brought the orchestra down. Ann Parsons, chief executive of the DSO, says an audit in 2008 brought clarity.
Story length: 861 words
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