Rob Ford crack scandal: What’s behind mayor’s ‘mind-boggling’ PR strategy?

Pure chaos? Or a “brilliant” strategy to win back public sympathy and keep his job as Toronto’s mayor? Whichever the case, it was a wild day at city hall Tuesday — followed avidly in updated headlines around the world — as Mayor Rob Ford broke with months of denials to finally admit “I have smoked crack cocaine.”

Story length: 1,036 words

Access the full story here. (ALSO contains 1.22 min VIDEO clip)

http://www.cbc.ca/player/Embedded-Only/News/ID/2416166143/

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