Case Studies of Organizations and Organizational Communication in the Media
Historically, when college sports programs, especially football, have needed to convince young, athletic men to choose their school, they’ve used women to do so. Ever since the days when legendary football coach Bear Bryant coached at Alabama in the 1960s, large Division I athletic programs at major universities have been organizing groups of “hostesses”—college women with pretty, smiling faces who assist high-caliber potential student-athletes when they visit campus.
But hostesses play a larger role in the overall recruiting process than simply being tour guides. The hostesses, according to Deadspin, also “answer questions, and—in the evening when the parents go back to their own hotels—provide entertainment.”
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