Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Jobs’s Great-Man Theory of Technology


Source: The Atlantic

In bringing these flaws to screen, virtually unexplored and virtually unexplained, the film, instead of ignoring or celebrating them, ends up doing something else. It justifies them. It implies that Jobs’s inhumanity to man is in fact part of what makes him good — not good as in “guy,” because even hagiography has its limits, but good as in Newton and Darwin and Einstein. Good in a way that renders the non-good irrelevant. This is the Great Man theory of technology, basically: The world is better off because of Apple, the film insists, and Apple exists because of Steve Jobs. Not, mind you, because of Steve Wozniak, the guy who actually invented those early personal computers, or because of Mike Markkula, the guy who provided the first capital to produce those computers, or because of Intel and its microchip, or DARPA and its Internet, or a calligraphy class or an acid trip or a love or a loss or a perfectly designed butterfly flapping its perfectly designed wings.

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This entry was posted on August 16, 2013 by in Ethics, GRADUATE/SENIOR, Groups + Collaboration, Identity, Leadership and tagged , , , .

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