Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Walmart’s Goodwill Tour: We Love Our Workers and America, Too


Source: The Daily Beast

Still, the campaign raises interesting questions about Walmart and the perception of Walmart: Will the ad campaign “work”? And is it necessary? Does a company with such mammoth buying and selling power need to convince people they should get the warm fuzzies about buying its stuff?

Story length: 1,187 words

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