Fleishman-Hillard, which was founded in 1946 as Fleishman, Hillard & Associates, will rebrand itself this week as FleishmanHillard, with elements that include a new logo and a new slogan, “The power of true” — no relation, presumably, to “Truth well told,” the slogan of McCann Erickson Worldwide, or “Truth and design,” the slogan of MediaVest…

FleishmanHillard will seek to be “channel agnostic,” Mr. Senay said, an industry term meaning to be objective about the various forms of communication, whether paid, owned, earned or shared, to reflect “how the public consumes media today.”

Story length: 849 words

Access the full story here.