Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

The New Look of Public Relations


Source: The New York Times

Fleishman-Hillard, which was founded in 1946 as Fleishman, Hillard & Associates, will rebrand itself this week as FleishmanHillard, with elements that include a new logo and a new slogan, “The power of true” — no relation, presumably, to “Truth well told,” the slogan of McCann Erickson Worldwide, or “Truth and design,” the slogan of MediaVest…

FleishmanHillard will seek to be “channel agnostic,” Mr. Senay said, an industry term meaning to be objective about the various forms of communication, whether paid, owned, earned or shared, to reflect “how the public consumes media today.”

Story length: 849 words

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This entry was posted on April 28, 2013 by in Identity, Organizational Change, Public Relations and tagged , .

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