Case Studies of Organizations and Organizational Communication in the Media
How did Netflix simultaneously manage both a fundamental transformation of the company and a public relations disaster?
Mr. Hastings said he realized that the company’s attempt to both raise prices and separate into two companies, one the legacy DVD-by-mail business and the other the up-and-coming broadband streaming business, was trying to do too much too fast. Angry subscribers abandoned the company in droves (800,000 in the fourth quarter of 2011 alone), revenue missed estimates and the stock plunged.
Story length: 1,421 words
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