Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Breaking the ‘grass ceiling’: More women are farming


women farming

But of the more than a dozen pictures of hardworking and sensitive farmers and ranchers in the commercial, only a handful of the images shown during the two-minute ad were women. The slight is being viewed by some as symbolic of the battle women across the country are engaging in as they play an increasing role in a field that has been traditionally dominated by men.

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This entry was posted on March 17, 2013 by in Careers + Work, Gender, Identity and tagged , , .

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