Case Studies of Organizations and Organizational Communication in the Media
Of all the posters plastered around Facebook’s Silicon Valley headquarters — “Move Fast and Break Things,” “Done Is Better Than Perfect” and “Fail Harder” — Chief Operating Officer Sheryl Sandberg has a favorite: “What Would You Do If You Weren’t Afraid?” … In [her new book], Sandberg, a 43-year-old former Google executive with two Harvard degrees, is calling on other women, as she puts it, to “lean in” and embrace success. And it has struck a chord. In the weeks leading up to the book’s publication on Monday, Sandberg, who has not been known to court controversy in the past, has been the subject of critical op-eds and cranky commentaries.
Story length: 1,283 words; Access the full story here. (Also includes 7:46 min AUDIO clip.)
A Titan’s How-To on Breaking the Glass Ceiling
(Published: February 21, 2013)
The project has the feel of a social experiment: what if women at major corporations could review research on how to overcome gender barriers, along with instruction on skills like negotiation and communication? Will working women, already stretched thin, attend nighttime video lectures on “Unconditional Responsibility” and “Using Stories Powerfully”? The instructions for the gatherings, provided to The New York Times by an outside adviser to the project, are precise, down to membership requirements (participants can miss no more than two monthly meetings per year) and the format (15-minute check-in, 3 minutes each for personal updates, a 90-minute presentation, then discussion).
Story length: 1,432 words; Access the full story here.