Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
The Decline and Fall of Product Placement
Technology is constantly opening up opportunities for stories surrounding brand experiences to be every bit as compelling — and far more interactive and authentic — than the next Hollywood blockbuster. Instead of product placement — where the advertiser pays to attach a product to someone else’s superior story — I believe we are entering the era of story placement — in which intense creativity will be applied to every step of the customer experience to turn the brand itself into a compelling and ever unfolding story.
Story length: 854 words
Access the full story here. (Also contains 1.02 min video clip of Coca Cola’s ad featuring “The Coke Side of Life” to demonstrate how contemporary brands build “story-worlds.”)
Creative Commons
Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
