Case Studies of Organizations and Organizational Communication in the Media
Microsoft is so confident it has the Internet’s best email service that it is about to spend at least $30 million to send its message across the U.S. The barrage began Tuesday when Microsoft’s twist on email, Outlook.com, escalated an assault on rival services from Google Inc., Yahoo Inc., AOL Inc. and a long list of Internet service providers…
The Outlook ads will overlap with an anti-Gmail marketing campaign that Microsoft launched earlier this month. The “Scroogled” attacks depict Gmail as a snoopy service that scans the contents of messages to deliver ads related to topics being discussed.
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