Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Starbucks uses coffee cup messages to push for ‘fiscal cliff’ deal


Source: L.A. Times

Employees in Starbucks Corp.’s Washington stores will write “Come Together” on customers’ cups in hopes of pushing policymakers to avoid the tax increases and federal spending cuts coming on Tuesday.

“Rather than be bystanders, we have an opportunity — and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue,” Starbucks Chief Executive Howard Schultz said on the company’s blog Wednesday.

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This entry was posted on December 26, 2012 by in Corporate Social Responsibility, Crisis Communication, Ethics, Public Relations and tagged , , .

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