Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
Starbucks uses coffee cup messages to push for ‘fiscal cliff’ deal
Employees in Starbucks Corp.’s Washington stores will write “Come Together” on customers’ cups in hopes of pushing policymakers to avoid the tax increases and federal spending cuts coming on Tuesday.
“Rather than be bystanders, we have an opportunity — and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue,” Starbucks Chief Executive Howard Schultz said on the company’s blog Wednesday.
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Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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