Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

All the World’s a Game, and Business Is a Player


Source: The New York Times

Congratulations. Reading the first paragraph of this article has earned you a badge.

If this made-up award makes you feel good about yourself, then you are on your way to understanding gamification, a business trend — some would say fad — that aims to infuse otherwise mundane activities with the excitement and instant feedback of video games.

Many businesses are using these game tricks to try to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.

Story length: 1,107 words

Access the full story here.

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