Case Studies of Organizations and Organizational Communication in the Media
Around noon East Coast time, when the shooting began to filter onto news networks and social media, Kmart was in the middle of a “Twitter party” to promote the company’s Fab! 15 Toys campaign. The official Kmart Twitter account sent out this message:
Our thoughts and prayers are with the victims of this terrible tragedy. #PrayforNewtown #CTShooting#Fab15Toys
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