Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Kmart’s Connecticut-Shooting Twitter Fail

Source: BloombergBusinessweek

Around noon East Coast time, when the shooting began to filter onto news networks and social media, Kmart was in the middle of a “Twitter party” to promote the company’s Fab! 15 Toys campaign. The official Kmart Twitter account sent out this message:

Our thoughts and prayers are with the victims of this terrible tragedy. #PrayforNewtown #CTShooting#Fab15Toys

Story length: 300 words

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This entry was posted on December 14, 2012 by in Crisis Communication, Ethics, Organizations + Technology, Public Relations and tagged , , .


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