Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Twinkies’ Demise Proves the Stupidity of U.S. Labor Relations


The Great American Twinkie Crisis illuminates what is wrong with the relationship between management and labor in this country… The company blames a nationwide strike by the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union for the imminent death of its brand. In response, the workers say management has failed to innovate — the company’s products have not changed in decades or adapted to new tastes and new concerns about nutrition and so have failed to keep pace with the market.

Story length: 647 words

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