The Great American Twinkie Crisis illuminates what is wrong with the relationship between management and labor in this country… The company blames a nationwide strike by the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union for the imminent death of its brand. In response, the workers say management has failed to innovate — the company’s products have not changed in decades or adapted to new tastes and new concerns about nutrition and so have failed to keep pace with the market.

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