Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

American Heart: Owner of Multi-Million Dollar Company Hands Over Business to Employees


Before the words “whole grain” and “organic” became part of Americans’ everyday vocabulary, Bob Moore knew the importance of healthful eating. In 1978, he started Bob’s Red Mill Natural Foods, as a small family-run business in Oregon selling stone mill-ground whole grains…

Moore’s work is a way of life and his employees are a second family, which is why he announced this week that he’s handing over the keys to his 209 employees. Moore said he’s gotten countless buy-out offers over the years, but he couldn’t envision selling the business to a stranger.

Story length: 647 words

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