Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Ron Johnson, JC Penney CEO, Is Trying To Start A ‘Retail Revolution’ At Struggling Store


But Johnson’s latest gamble is shaping up to be his biggest. He’s not only aiming to reverse the fortunes of Penney, a 110-year-old chain that has had sales declines in four of the past five years as it’s struggled to adapt to changing consumer tastes and shopping habits. He’s also attempting to do something no other retailer has before: reinvent the department store from the ground up.

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