More concern about healthy living, stiffer drunk-driving laws and measures that ban smoking in places such as taverns have hit beer sales during the last couple of decades in Milwaukee and throughout the country…

Over the past few decades, it has become much less acceptable in the business community to have a drink during lunch or tip a few after work with colleagues. “Society looks at that person that has a glass of beer with his burger like he has a drinking problem,” Madland said.

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