Case Studies of Organizations and Organizational Communication in the Media
Change.org, the online social movement company founded on progressive values, has decided to change its advertising policy to allow for corporate advertising, Republican Party solicitations, astroturf campaigns, anti-abortion or anti-union ads and other controversial sponsorships, according to internal company documents…
Benjamin Joffe-Walt, director of communications for Change.org, acknowledged that the changes as outlined in the internal documents will be implemented. Joffe-Walt said the company never intended to pitch itself as strictly progressive.
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