Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Change.org Changing: Site To Allow Corporate, Anti-Abortion, GOP Campaigns


Change.org, the online social movement company founded on progressive values, has decided to change its advertising policy to allow for corporate advertising, Republican Party solicitations, astroturf campaigns, anti-abortion or anti-union ads and other controversial sponsorships, according to internal company documents…

Benjamin Joffe-Walt, director of communications for Change.org, acknowledged that the changes as outlined in the internal documents will be implemented. Joffe-Walt said the company never intended to pitch itself as strictly progressive.

Story length: 2,138 words

Access the full story here. (Also contains link to Change.org CEO Ben Rattray’s response to this story, “The Case for Change“; length: 2,127 words)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Archives

Top Rated Stories

%d bloggers like this: