Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Starbucks Expands to India With Mumbai Flagship Opening


 

While the drinks list at the world’s newest Starbucks will look pretty familiar to anybody who has ordered a grande skim latte elsewhere on the planet, the food features no beef or pork and a lot of old faves with local twists, such as a chicken tikka panini sandwich, a croissant with cardamom and the milk-based sweet mawa, according to the Wall Street Journal. In a sign of respect for its vegetarian customers, the non-veg food items will be sold at another counter and prepared in a completely different oven.

The world’s largest coffee chain is expanding into the world’s second-most populated country with the help of India’s venerable Tata Group just as revenues in America are slowing, and the number of India’s consumers of coffee is nearly twice what it was a decade ago.

Story length: 1,035 words

Access the full story here. (Also contains 3.11 min video clip of interview with CEO Howard Schultz)

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This entry was posted on October 19, 2012 by in Culture, Global Organizations, Identity, Organizational Change, Public Relations and tagged , , , .

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