Case Studies of Organizations and Organizational Communication in the Media
To a large extent, the newly fashioned workplace is a victory not for feminism, but for capitalism. Since the 1980s economists have used the term “the feminisation of labour” to refer to the growing premium of communication and interpersonal skills, perceived emotional intelligence and other supposedly feminine attributes at work, and also to the development of an insecure, low-paid, low status, disposable workforce. Feminist theorist Nina Power has astutely noted that the feminisation of labour has been accompanied by the “labourisation of women” – unprecedented social and economic pressures to become another busy little worker bee in the globalised hive. The financial dynamics of employment rates, wages, rents, house prices and living costs have created a snare for us all. As Power says, the personal is not political; it is always entirely economic.
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