Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Marissa Mayer’s Yahoo Turnaround Starts To Take Shape

Marissa Mayer, who is trying to usher in a new era at Yahoo, laid out her strategy in all-hands meetings on Tuesday.

Mayer generally focused on the big-picture turnaround rather than specific details, according to reports, as she attempts to solve the puzzle that stumped past CEOs: What, exactly, is Yahoo?

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About jfyke

I'm an assistant professor at Marquette University, teaching in communication studies and corporate communication.

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This entry was posted on September 26, 2012 by in Culture, Identity, Leadership, Organizational Change and tagged , .


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