Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
3 Stages of a Company’s Social Integration
As social behaviors and technologies become more embedded into all aspects of business, smart companies are looking as far up the adoption curve as possible. This means getting beyond what often passes for social media marketing to a more holistically social way of thinking about marketing, customer service, stakeholder management, employee engagement, product innovation, risk management and much more. That’s a lot to chew on, so for simplicity, here’s how I see the journey, broken down into three rough stages of maturity (though actual adoption cycles of the elements of social media will differ for everyone).
Story length: 550 words
Access the full story here.
Advertisements
Creative Commons
Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Advertisements
