Why Have Some New York Companies Kept the Twin Towers in Their Logos?


The iconic New York City skyline has long been a popular choice for area businesses in search of a logo, and a few businesses have continued to use the skyline not of today, but of 1973 to 2001. After spying a silhouette of the towers on a scaffolding sign in Brooklyn a few months ago, I wondered why. Why maintain a likeness of the towers nearly 11 years after they’d disappeared? Was it an expression of patriotism? Of authenticity? Just a small memorial?

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