Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Why Have Some New York Companies Kept the Twin Towers in Their Logos?


The iconic New York City skyline has long been a popular choice for area businesses in search of a logo, and a few businesses have continued to use the skyline not of today, but of 1973 to 2001. After spying a silhouette of the towers on a scaffolding sign in Brooklyn a few months ago, I wondered why. Why maintain a likeness of the towers nearly 11 years after they’d disappeared? Was it an expression of patriotism? Of authenticity? Just a small memorial?

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This entry was posted on September 11, 2012 by in Ethics, Identity, Public Relations, Work-Life and tagged , , , .

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