Case Studies of Organizations and Organizational Communication in the Media
It’s unusual for a corporate blog post filled with bureaucratic language to cause an Internet uproar, but that’s exactly what happened last week when Twitter published an item with this innocuous-sounding headline “Changes coming in Version 1.1 of the Twitter API.” None of the changes Twitter mentions, taken in isolation, seems like a big deal. But in the aggregate, they’re seen as an aggressive move against once-friendly collaborators, the third-party developers who use Twitter’s application programming interface to write apps like Tweetbot or Twitterific to access the service. Developers who write the apps and their friends in the community feel betrayed.
In its defense, Twitter’s only doing what it has to do to build a successful business. At the end of the day, that’s the real problem. Not every great idea is a great business…
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