Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

How Microsoft and Netflix Lost their Way


But a lost sense of direction, one that results in a “lost year” or a “lost decade,” is often a sign that leaders have lost something else — something that is arguably more fundamental to long-term organizational success than the ability to set a forward course. What they have lost, in many cases, is the ability to enable organizational conversation. That’s our term for the process by which key ideas and crucial information circulate within a company.

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This entry was posted on August 21, 2012 by in Crisis Communication, Culture, Leadership, Organizational Change and tagged .

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