Case Studies of Organizations and Organizational Communication in the Media
Plenty of business books purport to teach top management how to create a culture that nurtures visionaries like Sergey Brin, Mark Zuckerberg, and Steve Jobs. A “Big Idea” article set to be published in September’s Harvard Business Review heralds the dawning of a new age of innovation marked by individual “catalysts” that leverage the resources and reach of a large enterprise without losing the nimble agility of a startup…
But isn’t it a contradiction in terms to be an entrepreneur within a large corporation? Are those who claim to be instilling entrepreneurialism merely encouraging garden-variety creative thinking or even just a killer sales mentality?
Story length: 1,333 words; Access the full story here.
Rebecca Dohrman (Maryville University) suggests some key “Takeaways” on the story:
This article is quite interesting and touches on the research that I have done with young high-tech entrepreneurs. The cultural image of an entrepreneur has many markers, and among young people, my research found that they relate entrepreneurship to locations like the garage (where many technology company grand narratives begin) and to cultural concepts like white-collar work (as opposed to historical constructions of the entrepreneur as the grocery store owner, the barber, or the farmer). The article correctly points out that this narrative of the young entrepreneur becoming a millionaire (and a celebrity) after starting a website that takes off (like Facebook) is in the minds of many young people, and so for corporations to “compete” with that alternative that many young people feel is a feasible path for them, they need to rethink some of the elements of the corporation that are in opposition to the cultural construct of entrepreneurship. Additionally, corporations want the high financial rewards that come with successful entrepreneurial efforts and risks, so it makes sense that they want to foster entrepreneurialism within their staff.
This article rightly points out that allowing risk taking behaviors and giving employees more “time to play” or time to work on projects that they conceptualize are great ways to foster more entrepreneurialism. Two other strategies that I would recommend are as follows: