Case Studies of Organizations and Organizational Communication in the Media
Silicon Valley has long been known for semiconductors and social networks, not stilettos and socialites. But in a place where the most highly prized style is to appear to ignore style altogether and the hottest accessory is the newest phone, a growing group of women is bucking convention not only by being women in a male-dominated industry, but also by unabashedly embracing fashion.
Despite the geek stereotypes of hoodie sweatshirts, flip-flops and thick glasses, it makes perfect sense, these women say, for people interested in technology to be intrigued by fashion.
Story length: 1,670 words
Access the full story here.