Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Techies Break a Fashion Taboo


Silicon Valley has long been known for semiconductors and social networks, not stilettos and socialites. But in a place where the most highly prized style is to appear to ignore style altogether and the hottest accessory is the newest phone, a growing group of women is bucking convention not only by being women in a male-dominated industry, but also by unabashedly embracing fashion.

Despite the geek stereotypes of hoodie sweatshirts, flip-flops and thick glasses, it makes perfect sense, these women say, for people interested in technology to be intrigued by fashion.

Story length: 1,670 words

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