Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Carbonite CEO: Limbaugh Ad Pullout Hurt Company, But ‘Things Would Have Been Worse Had We Not Done That’


One of the many companies that pulled advertising from Rush Limbaugh’s radio show said on Wednesday that the decision had hit his business hard, but that he knew it was the right one to make.

David Friend, CEO of Carbonite, made the comments in a call with investors after the company released its second quarter financial results. Carbonite, a software company, was the sixth advertiser to drop its spots on Limbaugh’s show in the wake of his infamous comments about law student Sandra Fluke.

Story length: 364 words

Access the full story here. (You can access the full transcript of the audio call in which Friend made the statements here.)

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This entry was posted on August 3, 2012 by in Corporate Social Responsibility, Ethics, Leadership, Public Relations and tagged , .

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