Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Chick-fil-A Protest Marks Rise of ‘Eat-In’ Movement


Call it an “eat-in,” call it a “buycott”: By whatever name, it’s a tactic that’s growing in popularity. As Wednesday’s Chick-fil-A Appreciation Day indicates, it’s a form of protest Americans find increasingly easy to swallow.

“This is a convenient way to protest or to make a statement,” said Jean Kinsey, director emeritus at The Food Industry Center at University of Minnesota. And unlike a boycott, “It’s more of a proactive statement. The proactive element might be more attractive to some people.”

Story length: 661 words

Access the full story here. (Also contains 2.13 min clip from NBC News’ Nightly News)

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