Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
Disney Finds a Cure for the Common Stereotype With ‘Doc McStuffins’
For decades many African-Americans have voiced conflicted feelings about Disney…
Disney has worked overtime in recent years to leave that past behind, and a surprising groundswell of support from black viewers for a new TV cartoon called “Doc McStuffins” is the latest indication that its efforts may be paying off.
Aimed at preschoolers, “Doc McStuffins” centers on its title character, a 6-year-old African-American girl. Her mother is a doctor (Dad stays home and tends the garden), and the girl emulates her by opening a clinic for dolls and stuffed animals. “I haven’t lost a toy yet,” she says sweetly to a sick dinosaur in one episode.
Story length: 1,137 words
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Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
