Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Disney Finds a Cure for the Common Stereotype With ‘Doc McStuffins’


For decades many African-Americans have voiced conflicted feelings about Disney…

Disney has worked overtime in recent years to leave that past behind, and a surprising groundswell of support from black viewers for a new TV cartoon called “Doc McStuffins” is the latest indication that its efforts may be paying off.

Aimed at preschoolers, “Doc McStuffins” centers on its title character, a 6-year-old African-American girl. Her mother is a doctor (Dad stays home and tends the garden), and the girl emulates her by opening a clinic for dolls and stuffed animals. “I haven’t lost a toy yet,” she says sweetly to a sick dinosaur in one episode.

Story length: 1,137 words

Access the full story here.

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