Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

American Brand Project Aims To Promote Companies Employing American Workers

Too often, the necessary conversation about the jobs crisis winds up furthering the bogus idea that Americans are now the victims of globalization — a word that once seemed to describe how Disney, Coca-Cola and McDonald’s were destined to turn the planet into one vast Orange County, but now apparently means we are doomed to expanding joblessness as work gets shipped overseas.

Christian Mouritzen has grown so tired of this talk that he and his friends have created a business that aims to squelch it while promoting a less appreciated reality: Lots of enterprising, innovative companies still make products in the United States and are fully capable of thriving in a global economy, generating new jobs in the process.

Story length: 1,347 words

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About jfyke

I'm an assistant professor at Marquette University, teaching in communication studies and corporate communication.

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