Progressive CEO calls Flo ‘essential’ to its marketing plan

In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen.

The retro, saccharin-sweet character is credited by the discount insurer with bolstering four consecutive years of market-share gains. Once known for covering high-risk drivers, Progressive now ranks No. 4 among auto underwriters.

Story length: 283 words

Access the full story here.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s