Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Progressive CEO calls Flo ‘essential’ to its marketing plan

In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen.

The retro, saccharin-sweet character is credited by the discount insurer with bolstering four consecutive years of market-share gains. Once known for covering high-risk drivers, Progressive now ranks No. 4 among auto underwriters.

Story length: 283 words

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This entry was posted on July 25, 2012 by in Identity, Public Relations and tagged , , , , .


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