Case Studies of Organizations and Organizational Communication in the Media
Greenpeace has apparently discovered that it’s far more effective to ram Shell online than it is to send Greenpeace boats out to protest or to handcuff themselves to drilling equipment in the snow. Combining a fake corporate site with a fake corporate reaction seems to legitimize the content, and convince or at least confuse most people on Twitter who have limited attention spans.
Story length: 847 words
Access the full story here. (Also contains several images of the fake ads and tweets)