Big box retailers such as Best Buy have suffered from “showrooming,” where customers come into a store to find products they want to buy, but then walk out and purchase them for discounted prices at an online retailer, such as Amazon.com.
Now, as part of a new turnaround strategy, Best Buy, the nation’s largest electronics retailer by revenue, is fighting back, and to do so it’s reportedly taking a page out of Apple’s retailing play book.
Story length: 790 words
Access the full story here.