Case Studies of Organizations and Organizational Communication in the Media
Big box retailers such as Best Buy have suffered from “showrooming,” where customers come into a store to find products they want to buy, but then walk out and purchase them for discounted prices at an online retailer, such as Amazon.com.
Now, as part of a new turnaround strategy, Best Buy, the nation’s largest electronics retailer by revenue, is fighting back, and to do so it’s reportedly taking a page out of Apple’s retailing play book.
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