Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Best Buy, Other Big Retailers Fighting Back Against ‘Showrooming’


Big box retailers such as Best Buy have suffered from “showrooming,” where customers come into a store to find products they want to buy, but then walk out and purchase them for discounted prices at an online retailer, such as Amazon.com.

Now, as part of a new turnaround strategy, Best Buy, the nation’s largest electronics retailer by revenue, is fighting back, and to do so it’s reportedly taking a page out of Apple’s retailing play book.

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